Celebrating 10 Years

Robot server to “digital salesman”: How this S’porean grew a canteen stall into a F&B tech empire

13 years ago, Neelendra Jain was running a vegetarian Indian stall at Singapore Management University (SMU).

The business was decent, but Neelendra wanted more. The very next year, he managed to open another store called Namastey India, and this was followed by several more stores in the next few years. 

 By 2017, Neelendra’s portfolio of businesses had grown to an impressive size — he owns a successful restaurant chain with multiple outlets in Singapore called Cali, and several other stalls and restaurants.

This was quite the transformation. How did one man build an empire out of a single store in a school canteen? The answer, according to Neelendra, lies not just in adopting technology — but also in finding out what technology is best suited to the business.

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